Trailblazers #13: Everette Taylor

Everette’s inspiration to begin his own marketing firm

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Ben Tossell
Ben TossellHunter@bentossell ·
Show notes: Hello and welcome back to another episode of the Trailblazers podcast. Today, I’m pumped to finally have on the show, someone I’ve been reaching out to for more than 5 or 6 months now. His name is Everette Taylor and he is a young powerful influencer who happens to be an Entrepreneur and Marketing Executive. Presently, He is founder and CEO of MilliSense (named after his mother Millicent) and leads growth and marketing for new projects at Microsoft. Throughout his career, Taylor has maintained a strong track record of helping companies grow through creative data-driven marketing. He has been called a“marketing genius” by Forbes, a “marketing star” by Fortune Magazine, a “visionary businessman” by The Huffington Post, and “an innovator who’s changing the consumer marketing game” by Black Enterprise. Everette formerly served as Chief Marketing Officer for the popular e-commerce company Sticker Mule and He also started the business website GrowthHackers with renown entrepreneur Sean Ellis and led marketing for the platform, taking it from zero to a thriving community that catapults the ideas and strategies of today’s marketers to help them think outside of the box and establish their value in the industry. In this episode, we discussed: Everette’s inspiration to begin his own marketing firm Who mentored him in his formative years in business Some of the lessons he’s learning right now while building MilliSense He talked about a past challenge with GrowthHackers and what he did to overcome that We discussed why product market fit is so important to young businesses He shared some insight on growth hacks for social media What small business owners can begin to do to build their social media communities We also talked about how he stays motivated and keeps from getting stuck in comfort zones
Greig Cranfield
Greig Cranfield@greigcranfield · UX Researcher & Product Strategist
Clever dude. His snapchat is a good follow too.