Ryan Hoover
@rrhoover · Founder, Product Hunt
As someone who hates to spend time cooking or preparing meals (I'd rather dedicate the time to something else), I love the concept, although each meal still seems a little pricey at up to $15/each.
How important is pricing as a factor of your business, @brwilcox and @daviderabie? Do you expect to decrease price significantly in the coming months? Maybe I'm unrealistic but if I could get an $8 meal that's filling enough, I'd use this every day.
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Bryan Wilcox
@brwilcox · CTO, Tovala
Good questions, @rrhoover. Pricing is a big factor for the Tovala meal service. We have to make sure the unit economics work.
At scale, fresh ingredient delivery services are already selling the vast majority of their meals for very close to $10.
We hope to have less churn than these services, enabling us to ultimately price below them.
We are very aware of the need for people to access quality food at affordable prices and are working hard to make options available in the $8-$10 range.
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Elia Morling
@tribaling · IdeaHunt.io
@brwilcox @rrhoover Hm do you guys have a subscription service? I guess with tons of subscribers you could drive the costs down
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Bryan Wilcox
@brwilcox · CTO, Tovala
@tribaling Yes, there is a companion subscription service for the meals.
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Nicolas Nezhat
@nnezhat · Founder, Fynd
@brwilcox @rrhoover The pricing here is key. I'm a big fan of Sun Basket and similar fresh ingredient delivery services, @ ~$10/meal. While you trump these services in convenience, the additional $5/meal + $300+ upfront cost is a significant barrier for new users.
Perhaps subsidizing the cost for the oven itself for users who subscribe to your delivery program would attract more users? As someone who has past experience cooking, you can outfit the average American's kitchen w/ quality cooking equipment for less than $300: lodge cast iron, quality chefs knife + paring knife, etc...
Love the concept and would love to test it out! Looking forward to seeing how your pricing model evolves. Congrats!
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