Ashwin Cheriyan
@acefell
@nadavweinberg @pitdesi Thanks for the kind words! Food waste was an issue high on our list in deciding to pivot. Depending on the source or study, in the US we throw away roughly 30-40% of our usable food supply each year!
Because our subscription model requires customers to place their weekly order prior to our food being produced, we are able to virtually eliminate excess food waste. Additionally, we are able to create meals that are higher quality and more customizable (e.g. we can accommodate most allergens). We deliver these in re-useable thermal bags which we collect back from customers. To take things further, in order to minimize food waste that is a by-product of our production (organic high quality compost), we work to donate this byproduct to local farms in order for them to use it as compost or feed. We reduce our environmental footprint while providing a service to local producers who in turn can continue to thrive.
Finally, people always ask whether it’s cheaper to make the meals themselves by buying the ingredients on their own (we price our meals as low as $10 without a delivery fee). Because we are able to buy high quality ingredients in bulk, we are able to provide you a meal that is often less expensive than if you were to purchase the same ingredients yourself. Even if it is cheaper to make a meal yourself, many people end up throwing away a lot of the leftover ingredients, resulting in increased costs and a greater environmental impact.
3sharetweet・