Sheel Mohnot
@pitdesi · ThePitch.VC
Hi Lovely Product Hunt Family!
We started Thistle because as busy people, we were always choosing convenience over health, and wanted to help people live healthier lives while still being convenient.
We make it super duper easy to be healthy by stocking your fridge with delicious, healthy, and inventive organic MEALS. Instead of giving you ingredients to cook, we give you a full meal in a box, that is already in your fridge. I absolutely love the "set it and forget it" nature. Food just shows up and when I'm hungry I go to the fridge and something wonderful awaits.
We offer convenient Vegan and Non-Vegetarian plans, and our customers LOVE us (http://www.yelp.com/biz/thistle-...)
We look forward to helping you eat healthy and delicious! We deliver through most of the Bay Area.
Thanks for checking us out - please ask any questions, we're happy to answer.
PS: Use code CLEANEATS for $10 off your first order!
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Sheel Mohnot
@pitdesi · ThePitch.VC
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Jake Smith
@jakewillsmith · Cinch Financial
Can't wait until you come to Boston!
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Nadav Weinberg
@nadavweinberg · Head of Operations, WiseStamp
@pitdesi love the avoidance of food wastage! John Oliver would agree with you ;)
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Ashwin Cheriyan
@acefell
@nadavweinberg @pitdesi Thanks for the kind words! Food waste was an issue high on our list in deciding to pivot. Depending on the source or study, in the US we throw away roughly 30-40% of our usable food supply each year!
Because our subscription model requires customers to place their weekly order prior to our food being produced, we are able to virtually eliminate excess food waste. Additionally, we are able to create meals that are higher quality and more customizable (e.g. we can accommodate most allergens). We deliver these in re-useable thermal bags which we collect back from customers. To take things further, in order to minimize food waste that is a by-product of our production (organic high quality compost), we work to donate this byproduct to local farms in order for them to use it as compost or feed. We reduce our environmental footprint while providing a service to local producers who in turn can continue to thrive.
Finally, people always ask whether it’s cheaper to make the meals themselves by buying the ingredients on their own (we price our meals as low as $10 without a delivery fee). Because we are able to buy high quality ingredients in bulk, we are able to provide you a meal that is often less expensive than if you were to purchase the same ingredients yourself. Even if it is cheaper to make a meal yourself, many people end up throwing away a lot of the leftover ingredients, resulting in increased costs and a greater environmental impact.
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Shiri Avnery
@savnery · COO, Thistle
@jakewillsmith Hi Jake - I'm Shiri, one of the founders. I'm from Boston so can't wait til we get there either! It'll be a great market - we'll keep you posted! :)
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Jake Smith
@jakewillsmith · Cinch Financial
@savnery Sounds great, I'll be your first customer.
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Danielle LeComte
@danielle_lecomte
@pitdesi Oooh - love this! Unfortunately you are not in my area. Good luck with the service!
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Jason Hitchcock
@jasonhitchcock · Problem Solver @ Bebo
@pitdesi thanks for sharing in the context around the pricing pivot.
How do you see yourself handling user acquisition for your platform going forward?
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Ashwin Cheriyan
@acefell
@jasonhitchcock @pitdesi We have seen strong growth via word of mouth during out beta and our new platform provides subscribers with a referral link which gives them a $20 credit when they refer a new paying customer (who also gets a $20 credit). We are confident that this referral program will be one of the key to our growth strategy.
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