themidgame

Connecting brands with influencers (YC15)

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Nils De Moor
Nils De Moor@nils_de_moor
From the homepage, it's not truly clear to me. They connect brands with niche influencers. But is it only for the big brands of this world, or could a small shop also benefit from influencer marketing through their platform?
djjaron
djjaron@jaronrayhinds · Always be building!
@ndemoor what is the criteria that defines these individuals assigned as influencers? Any data to back up who the hell the influencers are?
Jp Valery
Jp Valery@jpvalery · Customer Success @ LANDR / Ex-Gameloft
@ndemoor Yes, you can create social actions and set a pricetag for it.
Jp Valery
Jp Valery@jpvalery · Customer Success @ LANDR / Ex-Gameloft
@ndemoor @jaronrayhinds They use your social media and Google Analytics to calculate your reach. I guess it's a fine way to estimate if someone is an influencer or not.
Alex Gilmore
Alex Gilmore@alexgilmore0811 · Co-Founder & Web / UX Designer at Ruzzit
Interesting for sure. What does the influence get out of this? 'Sponsored' is all I can see at the moment. What would that mean exactly? Sorry if i'm missing something here!
Shaan Puri
Shaan Puri@shaanvp · ceo, Monkey Inferno
the site seems sloppy/careless
Lisa Q. Fetterman
Lisa Q. Fetterman@lisaqfetterman · CEO, Nomiku
this shiiii cray, fish filet
Anisa Mirza
Anisa Mirza@theanisamirza · CEO/Cofounder of Giveffect Inc.
This team is gonna do big things!