Comments on postThe Startup Way
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Ryan Hoover
@rrhoover · Founder, Product Hunt
Welcome back, @ericries! Dog fooding question... 😊 How have you used lean startup practices in the making of this book?
Eric Ries
@ericries
@rrhoover it actually dates all the way back to The Leader's Guide Kickstarter (which, remember, wasn't and still isn't for sale in stores). I conceived of that as an MVP to test two things: 1. Was there an audience who would buy this book? 2. How did people respond to the ideas when presented in book form? I learned a ton from both, plus a lot I didn't even expect. Now I'm incorporating all of that into the new book. Plus, we are doing a ton of split-testing on the Startup Way site right now - covers, subtitles, recruiting test readers. Those who preorder now will get a sneak peak of what we are doing in the private Leaders Guide community.