The Startup Way

The new book from Eric Ries, author of The Lean Startup


From New York Times bestselling author of The Lean Startup, Eric Ries, The Startup Way explores how the practices of successful startups can apply to any organization looking to navigate the uncertain waters of the twenty-first century. The new book explores how any company, regardless of size or industry, can act entrepreneurially.

3 Reviews
Rand Fishkin
Joe DiMento
Bruno Martins
 +17 reviews
  • Alex Gunnarson
    Alex GunnarsonClojure Developer; Entrepreneur

    Profound, actionable insights resounding with truth. Every bit as useful as The Lean Startup, if not more so. Very impressed!


    This wasn't available years ago.

    Thank you, @ericries, for dedicating these last few years to gleaning and distilling your experiences and insights for the whole world's benefit. Congratulations on your new baby!

    Alex Gunnarson has used this product for one day.
  • Pros: 




    Thank you for the ideas on "growth engines". That's deeply shaped how I approach marketing.

    Does the new book touch on that at all?

    Hashim Warren has never used this product.
  • Rudy Ferraz
    Rudy FerrazCar payments suck!

    After reading the lean startup, it makes you look at things in a different light.


    There isnt any. Its eric, how can you go wrong. The man has his sh*t together.

    Eric, book tour to NYC or Philly?

    Rudy Ferraz has used this product for one day.