The Startup Tapes #027 — “Marketing doesn’t work on Developers”
If devs are the new kingmakers, how does one reach them?
Featured comment
Tim Anglade
@timanglade · Working on HBO’s Silicon Valley
📼 Watch the video interview: http://tapes.scalevp.com/marketi...
💌 Subscribe: http://eepurl.com/cfiLt5
Developers are the new kingmakers, driving up the valuation, and sometimes revenue, of companies like Twilio, Xamarin, Docker and many others. But marketing to this audience requires a fundamentally different approach in skillset, leading many to assume … See more
upvotesharetweet・
Hunter
Discussion
M
Tim Anglade
@timanglade · Working on HBO’s Silicon Valley
📼 Watch the video interview: http://tapes.scalevp.com/marketi...
💌 Subscribe: http://eepurl.com/cfiLt5
Developers are the new kingmakers, driving up the valuation, and sometimes revenue, of companies like Twilio, Xamarin, Docker and many others. But marketing to this audience requires a fundamentally different approach in skillset, leading many to assume … See more
Ashraf Kamal
@ashrafkml · Startup Marketer
Awesome Podcast, the point is alone great product can't grow without good marketing and even the best marketing can't grow the bad product. So, they secret of success lies in a natural combination of both great product and good marketing strategy.