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Comments on “The Psychology of Snapchat Marketing”
Posts » The Psychology of Snapchat Marketing » Comments » Comment
Florian Dorfbauer@fdorfbauer · CEO Usersnap
Sounds interesting - I put it on my reading list! Regarding "what tools to use": Is Snapchat offering an API already? I thought there was just a non-public API f. Ads announced at the moment... Would love to learn more
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Michael Kamleitner@_subnet · Die Socialisten / Swat.io / Walls.io
@fdorfbauer Great question. You're right - at the moment there's only an *announcement* for an advertising API. This API will naturally only allow publishing & measuring of Ads, and it seems it will be non-public (just for a handfull of partners: https://techcrunch.com/2016/06/1...). Still, there are plenty of companies / services working around that Ei… See more
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Florian Dorfbauer@fdorfbauer · CEO Usersnap
@_subnet thanks - will check out snaplytics!
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Klajdi Turlla@klajdi_kl · Product Manager, MPAY Albania
@_subnet @fdorfbauer isn't the idea of Snapchat for the users to publish real time spontaneous videos and pictures? I would be very interested how Snapchat feels about this. Also are companies really posting pre-made videos? If so I think they are loosing the point of producing content on Snapchat.
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Michael Kamleitner@_subnet · Die Socialisten / Swat.io / Walls.io
@klajdi_kl Absolutely agree, from a user perspective pre-produced & scheduled content is not very snappy ;) On the other Snapchat themselves are allowing (or will allow soon) to inject pre-produced ads into the stories-stream... which also will be interesting how that will be accepted by users. It's gonna be interesting! Thanks for your feedback, did yo… See more
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