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Comments on “The Product Hunt Effect”
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Eric Willis@erictwillis · Working on something new
Hello everyone, I'm really excited to announce the book I'm currently writing! As many of you know, I've been a really passionate Product Hunt community member: as a top hunter, moderator, and as a maker with projects like Maker Success, Maker Hunt, Product Hunt Book Club, and other initiatives. Over the past several months, I've been working directly with … See more
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Tom Masiero@blendahtom · GM of LaunchBit
@erictwillis how important is building a brand. I feel like I see a ton of great products on pH but most are missing any type of strong branding.
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Alexander Obenauer@alexobenauer · CEO, Mindsense (Throttle & Mail Pilot)
@erictwillis Can't wait to see the result. Kickstarter, Product Hunt, and Hacker News were all absolutely necessary to start my company to the level of success it saw in its first year. It's a fascinating new world, and I'm glad you're telling many of the interesting stories that do need to be documented! And let me know if there's any way I can help.
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Eric Willis@erictwillis · Working on something new
@alexobenauer Thanks Alexander. I'll be in touch.
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Ulrich Sossou@sorich87 · Cofounder, FlyerCo
@erictwillis what is the single biggest mistake you've seen people make when launching their product?
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Eric Willis@erictwillis · Working on something new
@blendahtom Brands are mostly built over time so I don't think it's the most important thing to consider for a Product Hunt launch. I think a major issue that many makers deal with is that they often come to Product Hunt to get validation. They may get that from the influx of news users by either paying attention to usage patterns or directly asking those n… See more
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Eric Willis@erictwillis · Working on something new
@sorich87 Hello Ulrich. I don't know if this is the single biggest mistake. However, I think the single biggest opportunity that's consistently missed is not creating a custom landing page specifically for Product Hunt and providing a method to re-engage those visitors (newsletter for instance). You can very easily add several hundred or 1000+ highly target… See more
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Josh Muccio@joshmuccio · thepitch.fm
@erictwillis I'd back any book that has your name as the author. You are an incredible community manager and I've seen you help out so many people in Maker Hunt. You're like the giving tree! Seriously, I can't think of anyone more qualified to write this book! Can you give us a sneak peak at one of the insights you plan to include in your book?! Let's do an … See more
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Hash_tag_jeff@jeffumbro · Book Marketing and PR - get in touch
@erictwillis Congrats man, this is awesome
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Eric Willis@erictwillis · Working on something new
@jeffumbro Thanks Jeff!
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Eric Willis@erictwillis · Working on something new
@joshmuccio Thanks Josh. I should probably copy and paste some of the things I've listed on the Kickstarter page.
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Ross Rojek@sacbookreviewer · CTO, GoLocalApps.com, Apptoolkit.io
@erictwillis I'm seeing a StartupBookBuzz interview coming. Congrats and good luck.
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Erik Torenberg@eriktorenberg · Former Product Hunt
@erictwillis congrats on the launch! Can't wait to get a copy. I know there's a ton in here - What's NOT in the book that you are still super curious about?
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Timothy Kearns@jimmynotyres · Tim Kearns
@erictwillis Great work - congratulations. How important is the name of a company in relation to brand & product? ClipCard is one of those names that people either love or think - "hey, that's weird". I'd love your thoughts on the current thought logic on the naming of companies.
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RocketClub@rocketclubco · founder, RocketClub
@erictwillis Congrats Eric. I studied entrepreneurship at MIT, and currently working on my 4th startup to help companies build community. I have some thoughts about this and would love to discuss some of yours. We should connect.
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Eric Willis@erictwillis · Working on something new
@jimmynotyres I think it's important to have a name that's both easy to pronounce and remember. While I think there are cases where the name is very important (think of Mint.com where a short, relevant name allows you trust the company with your valuable financial data. I think that was a case where it was important that @apatzer made the wise move to grab … See more
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Eric Willis@erictwillis · Working on something new
@angeladopter Let's connect. Get in touch on twitter!
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Conrad Wadowski@conradwa · Founder, GrowHack
@erictwillis Sounds cool, and this definitely interested in hearing what you find. Interested in including the below article in your research? Goes into some aggregate numbers for folks selling courses using Fedora (e.g. 26,447 users and $207,152 in sales from ProductHunt). https://medium.com/@ankurnagpal/...
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Joshua Fairbairn@justjoshinyah · Started, MorphoMFG
@erictwillis @blendahtom I couldn't agree more. this is happening a TON on Kickstarter / Indiegogo / Crowdfunding platforms right now. People are seeing a ton of early success but it flops as the brand isn't built out properly. The next service based business is to help companies expand into retail / distribution channels in the new world we live in! Brands… See more
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Alexander Singh@automaticyes
@erictwillis This looks great - nice work Eric. I just backed your project ++
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Shaan Puri@shaanvp · ceo, Monkey Inferno
Props to @erictwillis on this book idea. Let me quote the most important part imo: "One of my favorite discoveries is the fact that a large number of makers create some of their products solely because Product Hunt exists as a channel that vastly increases the chances that their work will be seen. Things are being built that otherwise would never be created… See more
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