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The Power of Why

Breaking out in a competitive marketplace

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H
Ryan Shook
@ryanshook · Creative Director
Author @richard_weylman argues that what you do and how you do it must be guided by why. At the start of the book he poses three important questions to help uncover the real reason your customers buy your product: 1. Why are your customers buying from you right now? 2. Are your customers staying with you or shopping around, and if the latter, why? 3. What i… See more