The Lean Product Playbook

How to innovate w/ MVPs & rapid customer feedback

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Ben Tossell
Ben TossellHunter@bentossell · Services for startups
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit @danolsen would love for you to tell us more :)
Carlos Gonzalez de Villaumbrosia
Carlos Gonzalez de VillaumbrosiaPro@villaumbrosia · Founder of Product School
Must-read book for every PM!
Isaac Lien
Isaac Lien@isaacrlien · Co-founder at GrandPad Inc.
Love "The Lean Startup" by Eric Ries. Excited to read the Lean Product Playbook.
Sam Rizzi
Sam Rizzi@rizzisam · PM/Co-Founder @Crid_io
Awesome Read!