Comments on post “The Flip Wallet”
Sergio Sala
@sergiosa_la · Web designer, writer and nomad
more than just storage? i don't get it. it looks like a wallet that is, only, for money storage.
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Joshua Pinter
@joshuapinter · Product Dev at CNTRAL. Maker of ntwrk.
@sergiosa_la Not necessarily _money_ storage (e.g. Driver's License, Social Security, etc.), but storage none-the-less.
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Chris Lin
@chris_lin1
@sergiosa_la Ah, I see what you mean. I can see how that could be unclear. By storage, we mean that most wallets are only capable of the act of storage - you put stuff in easy, but it becomes really hard to get stuff out.
Modern wallets, and older wallets as well, make the mistake of only holding what you put into it - they squeeze your cards into a tight brick, and make it difficult to get to any without taking them all out.
Flip's full slogan used to be that it wasn't just storage, but delivery too. What that meant was that rather than just being something you put your stuff into, it's something that makes it easy to get stuff out of - as I say in the video, what goes into a wallet must eventually come out. We shortened the slogan to make it snappier, because we thought it captured the concept well enough on its own - perhaps we were thinking about it in the context of already understanding it.
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Sergio Sala
@sergiosa_la · Web designer, writer and nomad
@chris_lin1 that's what I mean, Chris, it was just food for thought, because sometimes product makers (like you and I) don't put the necessary attention on how people react to the slogan. either way, wish you the best on this project!
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Chris Lin
@chris_lin1
@sergiosa_la Thanks! And I appreciate the comment - I'll think about it some more.
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Chris Lin
@chris_lin1
@sergiosa_la @joshuapinter Just coming back to let you know Flip's Kickstarter is live as of this morning! Yeah!!! And we adjusted our slogan a bit, in some places - we're now referring to Flip as the first Modern Bi-Fold. (https://www.kickstarter.com/proj...)
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