The First 100

Proven framework for acquiring your first 100 customers


Product development is one big science experiment - but there’s one thing that can be guaranteed: the more people interacting with your product, the more feedback you’ll get, and the closer you’ll get to building something they actually want. Our goal in this book is to help you develop an idea into a business, starting with your fist 100 customers

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Ben Lee provides some great insights when it comes to product development. Would definitely recommend it to anyone who is looking to build a product.


Great read



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Customers aren't going to fall head-over-heels over an inspiring mission statement or company goals. These are valuable, but not mission critical.


There is some good information if you are looking for how to create a mission and purpose for your company


There isn't any specific actionable advice to get your first 100 customers.