The Dip

A little book that teaches you when to quit

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Ryan Shook
Ryan ShookHunter@ryanshook · Creative Director
When you first start a new project, it's fun. Then, as you progress, it gets harder and harder until eventually after thousands of hours you become a master. The time between beginners high and mastery is what Seth Godin calls the dip. The key to success for startups and founders is determining when to push through the dip and when to give up.