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Pawel Janiak
@cynicalgrinch · I love making tools
2 colleagues and I made this a while ago to be able to play with the effects of certain marketing efforts and to determine content marketing ROI in terms of visitor growth over time. AMA.
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Adam Cochran
@adamscochran · BizDev/Growth Hacker at DuckDuckGo
As a marketing professional who has spent a lot of time looking into content marketing I find this a pretty interesting tool. I'd say a lot of the growth calculations are fairly accurate, the only thing that seems to be a bit off is that growth hits zero fairly quickly if you have a 1-2 person content team and don't do any advertising spend.
Really high qua… See more
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Pawel Janiak
@cynicalgrinch · I love making tools
@adamscochran Hey Adam, yeah there are a few kinks that need ironing out. But I wanted to push this out and have smarter people than myself assist with the smoothing out of the multipliers. I've included all the calculations on the page. Hopefully with time this will get more accurate.