The App Store Optimization Book

The most comprehensive guide on the market to growth via ASO


Understand and master ASO (both iOS and Android), including topics on:

1. Understanding the Algorithms

2. Increasing Visibility

3. Improving Conversion Rate

4. Optimizing for iOS 11

5. Comparison of ASO Tools

6. App Indexing

7. 20 Case Studies

Great foundation for beginners + tips, tricks & techniques for expert ASOs

Use code: ph25 for 25% off!

4 Reviews
Aubrey Jesseau
Gabriel Kwakyi
Gabor Papp
 +2 reviews
  • Pros: 

    It's got lots of visual examples and diagrams, not just text; this is valuable especially for concepts like conversion rate optimization.


    Can't think of any.

    It's 370 pages and includes many tips and tricks that even some advanced ASOs may not be aware of. It also includes great insights for people looking to update their app for iOS 11 and covers Google Play optimization, not just iOS App Store.

  • Gabor Papp
    Gabor PappGrowth Marketer at

    The most detailed ASO book ever written.


    Can't think of any.

    The App Store Optimization Book is the longest and most thorough book on ASO so far. There are some smaller ebooks out there, but this is definitely the best of all at the moment.

  • Aubrey Jesseau
    Aubrey JesseauProduct Development, Bunz

    It's a thorough tome on ASO


    Not that I know of

    Came out yesterday and looking forward to reading it!

  • Pierre Le Lann
    Pierre Le LannCo-founder Breethe

    The absolute bible on ASO. Highly Recommend



    Authors are THE experts in the field