The Adweek Copywriting Book

Ultimate guide to powerful advertising and marketing copy

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I ♥️ Joe Sugarman. Everything he had ever written should be a necessary read for every founder. Especially since every start-up begins and ends with gold copy.
An excellent copywriting book. This is one that I use as a reference in addition to re-reading periodically. Joe Sugarman is a legendary direct marketer, most famous for Blu-Blocker sunglasses. He also was the first to use toll-free numbers to take telephone orders.