Swell is the most powerful headless ecommerce platform for modern brands, startups, and agencies. Create fast and flexible shopping experiences with our future-proof API and headless storefront themes.
discussion
Would you recommend this product?
29 Reviews4.3/5
Eric Ingram
Maker
Co-founder, Swell
Hey Product Hunt Community! πŸ‘‹ I'm incredibly excited to share Swell with you all. We've spent nearly 2 years building the most complete, powerful and easy to use headless ecommerce platform β€” with a mission to give entrepreneurs the tools they need to start selling quickly, without getting stuck when the time comes to get really creative. Why? It's all about speed and flexibility. The front-end technology stack is evolving too fast for legacy platforms to keep up, and to stay ahead of the curve we need a platform that's designed for this new reality. Before Swell, headless commerce was reserved for hardcore developers and big companies with big budgets, but our approach is different. Just sign up and activate a storefront that's headless out of the box and hosted for you. Bring on a developer when the time is right and they'll be able to build on what you started, to create anything you can imagine. So, what makes this a big deal? β€’ Create a headless storefront in minutes (powered by Nuxt and Vue), customize with a no-code editor β€” and for developers, a git-based workflow to deploy on Swell's built-in hosting or a CDN-backed provider like Netlify or Vercel. β€’ Everything you need to run a modern online store: Unlimited product options, variants, attributes, flexible discounts, and many more features you wished were standard in other ecommerce platforms. β€’ Sell subscription products β€” physical or digital β€” no third-party apps required. β€’ Completely customizable checkout β€” use Swell's hosted checkout or build your own with Swell.js (https://swell.store/docs/js/). β€’ Key integrations like Stripe, PayPal, Mailchimp, AvaTax, Segment and Klaviyo, with many more on the way. Thanks for checking it out, and let us know what you think!
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Adam TorenCo-Founded YoungEntrepreneur.com
@ericingram Congrats! We're looking forward to checking our Swell for some of our projects.
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Joshua Voydik
Maker
Co-founder, Swell
So happy to be launching today. It's been a long journey and we're excited to share Swell with you! Let us know what you think :)
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Marcel Hagedoorn
Product maker Mindwave
Congrats, Looks great! But even after browsing I still don't get what a "Headless e-commerce platform" is?
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Marcel Hagedoorn
Product maker Mindwave
Thnx google "Headless software is software capable of working on a device without a graphical user interface."
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Michelle Teo
Maker
Building at swell.is
@marcelhagedoorn Thanks so much! The front end and back end are completely separated, which means brands get freedom of expression to build whatever and however they want. Swell gives you the same starting point of other well known ecommerce platforms, but also allows for brands to build the exact custom experience they want without being locked into a template. Our headless storefront themes also give users an interface that they can start from easily!
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Marcel Hagedoorn
Product maker Mindwave
Thnx, I get it now, just didn't know it was called 'Headless'. As long as your target audience knows it, right?
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Michelle Teo
Maker
Building at swell.is
@marcelhagedoorn haha yes - we're finding that the term "headless" is becoming more commonly used as time goes on. Plus, it's a pretty neat word anyway ;)
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Eric Ingram
Maker
Co-founder, Swell
It's a relatively new term that describes the diversion between ecommerce/cms platforms that 1) have had a hard coupling between the front-end & back-end code, and 2) have completely separated the two, so that developers you hire to customize a website aren't limited in what they can do. The technical definition can be confusing at first, but the long-term benefit is: your ability to continually improve your store/website without hitting a wall imposed by the platform. Not everyone needs to/should worry about these implications early in a business (but if you're successful, you will), which is why we put so much effort into the rest of the platform. You shouldn't have to make that trade-off.
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Nick Frost
Product Hunt user #69
This is exciting! I can attest to the team's expertise in building this product. Eric Ingram has been working in e-commerce for more than 10 years and, as my co-founder of StartupList, is the right person to be leading this team in building the future of e-commerce.
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Joshua Voydik
Maker
Co-founder, Swell
@thinker Thanks so much Nick - I can confirm Eric is an awesome dude and an amazing co-founder ❀️
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Bogdan Ionita
Product Manager at mirro.io
Congrats! Looks nice, good timing on the launch for entrepreneurs moving to online-first. Hope to see it work in some cool projects.
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Michelle Teo
Maker
Building at swell.is
@bogdan_ionita Thanks Bogdan! That's actually really insightful. Some of our first merchants was a hardware company launching their first IoT coffee maker and now its a full blown marketplace! Thanks so much for the feedback!
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