Comments on “Swag.com
Arlo Gilbert@arlogilbert · Founder & Angel
Odd... Swag (noun) a curtain or piece of fabric fastened so as to hang in a drooping curve. Shwag (noun) products given away free, typically for promotional purposes.
Jeremy Parker@jeremy_parker · Founder, Swag.com
@arlogilbert hey yea people call it different things, but swag is actually an acronym for the promotional industry. Stands for "souvenirs wearables and gifts"
@jeremy_parker this is not correct. The word 'swag' in this context is not an acronym, but an ironic adoption of a word defined as "money or goods taken by a thief or burglar." In this case, the branded 'swag' that conference-goers leave wearing or carrying is a sly analog to the items taken by the thieves in the definition. The force-fit acronym that you… See more