E-commerce brands can now launch a virtual, fully customizable store powered by Obsess' VR technology, featuring their own inventory and choosing any layout, decor and style. Our goal is to bring the visual merchandising and curation of retail stores into online shopping thanks to our VR Pop-Up Store.

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« We see this Virtual Reality pop-up store as creating a new category between e-commerce and a physical retail space. It’s a great in between...” » states Joy Fan, Storefront's CCO.