Store Maven

A/B test your app store content

#5 Product of the DayMay 08, 2014
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Raphael Ouzan
Raphael OuzanHunter@raphaelouzan · Founder, BillGuard
We've just started using it at BillGuard to optimize our App Store and Play Store listings!
Ryan Hoover
Ryan HooverPro@rrhoover · Founder, Product Hunt
@raphaelouzan curious how this works since you can't run a true A/B test in the App Store or Google Play. Also what results have you seen?
Raphael Ouzan
Raphael OuzanHunter@raphaelouzan · Founder, BillGuard
no results yet, however I think they make an exact copy of the app store and drive traffic to it to measure deltas between variances.
David Iwanow
David Iwanow@davidiwanow · Global Search & Traffic Manager @ Danone
@raphaelouzan did you ever get some data/results from this?
Frank Fumarola
Frank Fumarola@ffumarola · Product at Pinterest, Formerly Facebook
Do you know how they drive traffic to their test app store? Would be curious where they are driving users from and how much you pay for these tests. To get significant results would require a lot of installs... and mobile PPI's are pretty high. Also.. damn you @rrhoover for being in my head! Same exact question I had when I looked at the product! :)
Brenden Mulligan
Brenden Mulligan@mulligan · Founder, LaunchKit & Cluster
@raphaelouzan how quick are the results?