Start on Android by Google

Developer program to optimize your app before you launch


Start on Android by Google helps developers test, iterate, and optimize their app before launching on Google Play.

Developers get hands on support, inclusion in Early Access, technical support, and other perks.

300+ graduates of program including Socratic, Google Play's "Best of 2017" Best App.

Apply today:

Would you recommend this product?

We've been part of this program for a while now. We launched in Early Access mid last year, and it helped more than we could have imagined. We were able to get feedback and work through big bugs all without having to stress about poor ratings. Early Access alone is worth it because it's a constant new stream of users to test your app. You get to basically hit the reset button every new build.

The design feedback was essential in our redesign. Material design for mobile is basically implemented in all popular apps (as it should), but at the same time you want to make it yours, and follow your own design language. While their docs are great, their feedback was so helpful because they understood our goals and what we were trying to do... and it was nice to go back and ask "how can we implement this feature while respecting material design?" We were blown away by how much time they spent on the UI feedback.

One take away from our team at WeDo, is this really made it easy to push Android first. We still have a ton of Early Access users that are now beta testers and because of that we've been able to continue to discover critical bugs and get feedback before it goes live everywhere in hours. The Play team genuinely cares about this ecosystem and about the success of great new products launching on their store. We've been surprised by how much they've walked the walk.


- Free program

- Get Early Access beta testers

- Material design UI/UX feedback

- Bunch of free stuff



Founder, Socratic; Formerly 1st at Venmo

We, Socratic (, were a part of Start on Android's Early Access program in April 2017. Unrelated, our app won Google Play's App of the Year in 2017 :)

We got thousands of users to use early versions of our Android app, got hundreds of pieces of feedback from real users, and discovered dozens of bugs. This was invaluable, real, low-risk feedback, and I can't imagine an easier way to test, iterate, and launch an app.

While Early Access provides broad feedback from users, the UI/UX review provides deep expert feedback on Android best-practices - unique commentary and advice that's hard to get elsewhere.

Overall, SOA helped us launch a much higher quality product without the complexity, stress, or burden of building and managing our own beta program. Wish Apple did this too!

Loved this program, and highly recommend this to anyone launching an Android app.


Early Access is an amazing way to get low-risk, high-value feedback on your app, and their UI/UX feedback is great deep early input.



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CEO, Gyroscope

We were pretty new to Android after being iOS only for a few years — the guidance from the SOA team and being part of early access to get feedback from general users really helped us improve the app experience and prepare for the final release.


Extremely helpful in starting out


None, it's free


We, Veryfi (, a bookkeeper in your pocket, joined the program in 2017 whilst doing the Y Combinator program.

Back then Android and material design were new territory for us. But the program made it super easy to prepare and launch. It felt like a guiding hand through the pre-launch, access to early users, superb user feedback and even help from the Google team to make sure our app met all the guidelines and followed material design.

This is the best thing I've seen for Apps launching on a marketplace. Overall we launched a product that's much more refined, high quality, works well, and adds value to the self-employed & business owners wanting to automate the boring parts of their accounting.

Love love love this program! Cannot recommend it enough to anyone launching an Android app on Google Play.


Low risk pre-prod launch without the negatives of early reviews, access to 1,000s early adopters + kickass feedback to improve our app.



Founder, Anycart

We, ( used start on android to release our cooking app. We want to build the ultimate experience for people to record cooking experiences in video format.

Launching a "recipes app" in 2017 was more challenging than one might think. The space is extremely over crowded and the competition has had time to built truly amazing and beautiful products in the course of 6 years.

Because of start on android we were able to streamline our app and iterate fast by listening to what real beta users had to say. We released almost every day, including Saturday and Sundays and found a user base that was happy about it and willing to give more feedback. It's worth saying that we chose to develop our product as "android first" because of the flexibility of the play store and start on android, specifically.

After the public launch we now have a 4.7 stars app and were also able to localize the content and product to over 40 different languages and cultures. It would have been an almost impossible task to keep such high rating if we were localizing without the beta program.

Karolis and the Google teams have been brilliant throughout the process. They have neatly guided us through the best practices and also provided great advice about how to launch the app for the crowded 2017 scenario. It was truly inspiring and humbling to see how their teams worked together to help products reach their full potential and skip common caveats that have killed many companies in the past.

The conclusion is that we couldn't be happier with the results and urge any new app to use start on android before launching.


Free. Test your app without reviews. Gather user feedback. Localize the app and see how it goes in other countries before launch.


None. I urge people to don't attempt launching any app without trying this.

Founder at Subcast

This program was fantastic for kicking the tires of our app and getting feedback prior to our launch. I'm impressed by how many people are interested in testing Early Access apps, but glad there are so many.


We did this for the Subcast launch and we had great feedback from the community, and quite a few retained users.


It was hard to get reviews from the testers once you launch because of Android's beta program policy around reviews.

CEO, Cake mobile browser

We have had a really good experience in the program so far.


Gives you quick early feedback and ability to A/B test before launch


none, really

Co-Founder and CEO of Empower

We used early accessto make final android related refinements for empower for android. Highly recommended.


Much easier than TestFlight to distribute. easy to acquire early beta users.


Users cannot leave reviews.

Distiller, Butler's Gin

There is a chat feature that allows you to have private discussions as a group for the people who are attending your calendar event on the application. I find this chat feature more fluid than any other chat app I have come across. I come back to this app more knowing I am having secure talks about events and meetings. I can zip through these chats on my way to my meeting or event to quickly brief myself on what has gone on.


Great app, easy to use and manage :)



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