Start A FIRE

Promote your brand and content with every link you share

#2 Product of the WeekDecember 14, 2015
+1
Discussion
Would you recommend this product?
1 Review3.5/5
We soft launched an invite only version of Start A FIRE about 5 months ago, and spent the time to learn about our users and optimize the product. Today, with zero marketing budget, over 600 brands are using Start A FIRE. Those brands includes small companies and fortune 100 companies, and we feel Start A FIRE is mature enough to remove the invite only barrier. We built Start A FIRE to address the primary challenges that have become major pain points on the social web: attribution and content distribution. Start A FIRE enables you to seamlessly promote your brand and content over any link you share, get the attribution for sharing great content while increasing discovery for your content. Would love to get your feedback and answer any question
Upvote (21)Share
@orenbarzilai Great to see this launched :) Have seen many people use it and had signed up but I don't spend enough time curating articles to share to make use of it just yet. Think it's a great product. What is the most common piece of feedback you have received? At what point in the onboarding/first uses does it usually stick for your users? I know I used it once of twice but didnt again, but this has a lot to do with my content situation and not so much your process :)
@bentossell @orenbarzilai Hi Ben! Thanks for the kind words :) The most common feedback is about the product's seamless experience, and how we can make it better. For example, the big advantage of the product is that it's fully integrated with services such as Buffer, HubSpot and Oktopost, so we get ton of integration requests with more services. Regarding to the onboarding, usually it takes a few mins to finish the flow and in the last step most of the users connect a social media service, and that's it - you don't need to come back every day to our product to use it.
@yuvals @orenbarzilai awesome :) definitely key for a product like this to be seamless and integrate easily. You should speak with @danielkempe to look at an integration with Quuu ;)
@orenbarzilai Congrats on the official launch, guys! StartAFire is such a fantastic tool, it's great that even more folks in the tech industry will have the opportunity to use it!
Services like this have popped-up before but @yuvals, @NaTaylor24, @orenbarzilai and @odedgolan are doing a great job at making Start A FIRE (awesome name) the best there is :) I've been using this for a while and have seen some great results. They also integrate with my favorite newsletter creating tool Revue :)
Upvote (11)Share
@bramk Thanks Bram! We really appreciate all the love & support (and awesome GIF!)
@bramk Great hunt. I've also enjoyed integrating StartaFire with my Revue newsletter. Excellent use case.
@urbnist @bramk Thanks for sharing Lucas! Truly appreciate it :)
@bramk I agree that the name is awesome
I see the value in this and the execution is great but as a recipient, I'm annoyed by these embedded popups. Tbh, if you're sharing links on Twitter that inject an "ad", I'll unfollow you.
Upvote (10)Share
@rrhoover I agree, it's got to be used selectively and intentionally — not broadly and as much as possible (which is likely how most will)
@rrhoover Agreed. It's a bit irksome to click the 'x' to close the popup in order to have the actual URL saved to Pocket/Pinboard.in/etc. On mobile, the tiny 'x' doesn't seem to even redirect to the embedded page. I think I'd like this more in the context of the experience of viewing an email digest but in the browser - something where part of the user value is keeping the sharer in mind.
I have been using Start A Fire for a few months and love it! It is the product that I was looking for for clients and brands that I work with. It has evolved and the team has listened to feedback, actually not only listened, but they have implemented so many amazing changes and new functionality and integrated with leading platforms. I am happy to hear that they have announced that they have opened the doors to everyone ! I wish them all the best - I'm sold!
@shari_pw Thanks Shari, your feedbacks were very valuable. When we get great insights it's always fun to put it into the product.
Have been using it for awhile now. I think start a fire does a really nice job of weaving together your different properties on the web. Connects medium posts to your personal blog to your favorite social shares. It's something I think will become more and more important as your content becomes more far flung on other platforms and sites. I'm a fan.
@meghkeaney Indeed it's a growing ecosystem. We are very lucky to have you from the beginning.