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Comments on “Starbucks Barista”
Posts » Starbucks Barista » Comments » Comment
Stedman Halliday@stedman_rh · Working on something new...
From the Starbucks press release: "Select customers can now order coffee 'on command' using My Starbucks® barista as part of an initial feature rollout integrated seamlessly into the Starbucks mobile app for iOS. At the same time, the company is launching a Starbucks Reorder Skill on the popular Amazon Alexa platform. Both features allow customers to order… See more
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Frank Clark@frank00 · Test Analyst
@stedman_rh "Both features allow customers to order from Starbucks simply by using their voice". A standard process with face to face ordering in store! There's very little innovation here. Just over complication in trying to reinvent the wheel.
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Stedman Halliday@stedman_rh · Working on something new...
@frank00 perhaps not as valuable for what it adds as for what it removes (wait times once in-store and the inflexibility of traditional user interfaces). Not all technology totally wows us, but at the end of the day, the goal is to offer the customer a more frictionless avenue to achieve their goals. Tech mirroring the strong parts of our everyday IRL intera… See more
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Scott Wall@scottwall0 · Professional Services Reporting Engineer
@frank00 @stedman_rh Granted it's not true "innovation" but it makes a lot of sense from a logistics perspective. Shorter wait times in store, shorter lines, advance notice on orders, and removal of a potential choke point in store. This is a good move for Starbucks. Same reason other stores do in store pick up.
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