In reply to Will Brennan’s comment on “Spotify Codes”
Graham Gnall
@ggnall · Product Manager - Bluecore
@wfb @dnosk based on my response rates (and those of my friends) over the past few years, i would bet that engagement was very poor on messaging. that combined with their move to algorithmic recommendations and radio meant that 1:1 sharing was a low priority. can't speak to why codes are superior, other than they are a new mobile standard.
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