Bradley Poulette
@bradleypoulette · Product Manager & Founder
Your message really solidifies the "why" of your product, Cliff!
Really well done.
What sort of marketing did you do before you launched on PH?
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Cliff Weitzman
@cliffweitzman · Founder, Speechify
@bradleypoulette Thanks Brandley! We really appreciate it! We implemented a pilot program at a few schools to learn how to make the software better (not marketing but I think that helped us learn how to talk about the product and definitely how to fix up the UX and what features were a must). Only posted on my fb wall about it just now. Mainly worked on producing the videos you see above.
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Bradley Poulette
@bradleypoulette · Product Manager & Founder
@cliffweitzman Fantastic.
My experience tells me that the reason you've gotten such good response is because we all have different learning styles, and you're allowing those who are more auditory learners (even if it's not due to a disability) to make a reading-heavy world work on their terms.
Looking forward to seeing the next steps.
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Cliff Weitzman
@cliffweitzman · Founder, Speechify
@bradleypoulette hmm that's really insightful. It's a thin line that's been hard to walk. On the one hand I we are very focused on learning differences bc that is where we see we can create the most value (and for me personally, its what I care about most deeply) - on the other hand we know it is so beneficial to other ppl in so many other ways. I listen to about 100 audiobooks a year for example and even if I was not dyslexia that would be an amazing productivity hack so we want to make that type of functionality available to everyone for every text. The challenge we have is how do we communicate to both these user groups at once. Any advice?
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Bradley Poulette
@bradleypoulette · Product Manager & Founder
@cliffweitzman
Not being a marketing expert, I can only offer what my intuition tells me.
My intuition says that focusing on the group who you think will benefit the most from this will yield the best results. It will get shared in that community, and you'll breed evangelists if you take care of them.
Others will catch on even if your messaging doesn't target them specifically.
Focus, focus, focus.
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Cliff Weitzman
@cliffweitzman · Founder, Speechify
@bradleypoulette 👍🏼
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