SpareOne Emergency Phone

Powered by an AA battery. Waterproof.

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That white+shadowed font on a stark white background is painful to read.
So with this you still have to sign up with a carrier, correct? I guess pre-paid simcard is the way to go?
I can buy a Lumia 520 for $70, and the extra $10 gets me a full featured smartphone. Why buy this?
@ghobs91 can be used with AA batteries seems quite a big plus if travelling/as an emergency phone