Hi, I would like to chip in on the pricing discussion (Full disclosure, I am an investor in Son of a Tailor). It seems clear that part of the audience here thinks 60$ is too high a price for a t shirt. I can agree with that, it is a high price, and I am confident that Jess and the team will be able to optimize the supply chain even further (as well as acquis…See more
@stefanozorzi Given what comparable brands like John Elliott, Sandro, APC, and other contemporary luxury brands charge for their tees (note, they might not even be as well made as SoaT or as sustainable), $60 is legit, especially since it's bespoke to you.
You're not competing with H&M and other fast fashion brands here. We've been following the menswe…See more
