Soda

Simple & intuitive Twitter advertising campaigns

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#3 Product of the DayApril 23, 2014

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Bram Kanstein (@bramk)Hunter@bramk · @nocodemvp | @startupstash (Acquired)
Great new product by the guys from @digined. One of the few European Twitter advertising partners. Love the design of the tool, perhaps @thisisjorik can comment on any questions. He is the product manager of Soda!
Jorik@thisisjorik · Strategist @ DDB
Thanks @bramk and @rrhoover! I know advertising is not the most sexy subject on producthunt, but we try to make it a little more sexy. We developed a Twitter ads tool for the creative teams within brands and agencies in stead of the 'number savvy' ad ops. We have a design first approach and aim to make the complex simple. We started with Twitter, but we will soon add other social platforms like Facebook. I'm interested in your opinion and if you're interested, sign up for our beta so we can show our product in more detail.
Ryan HooverPro@rrhoover · Founder, Product Hunt
@thisisjorik the design focus shines through. Other than the usability, why would people use this over Twitter's own advertising/reporting tools?
Jorik@thisisjorik · Strategist @ DDB
@rrhoover thanks for the compliment! Have you tried Twitter's tool? ;) Our focus audience are the creatives and community managers. So we developed our tool together with these creatives. We added features and removed them. With Soda we really try to make advertising easy to understand. Publishing a campaign is only a three steps procedure and sharing reports with the marketing team is just as easy. With Soda you can tailor your campaign specifically for mobile and / or desktop. We have a three year history in campaign management with clients like Heinz and Spinnin' Records and put all our learnings in Soda. We'll be adding a feature like 'conversion tracking' real soon; that way you can really optimize a customer flow. Also Facebook will be added to platform soon. Hope that answers your question. If any Product Hunters are interested we can offer you early beta access. Just name 'Product Hunt' during sign up and we will know who to prioritize :)
Ryan HooverPro@rrhoover · Founder, Product Hunt
@thisisjorik - I haven't advertised on Twitter yet so I wouldn't know. :) Do you have plans to share data between Twitter, Facebook, and other platforms you may add in the future? For example, if campaign A's creative did well on Twitter, can you use this information to assist marketers with their Facebook advertising? Furthermore, I'd be interested to see if you can/will track users across multiple networks. GoChime (posted by @adamhirsch) allows marketers to target their users (identified by the email address they used to sign up) on Facebook. Clever. Thanks for the early access!