Comments on post “Snapchat x Warby Parker Glasses”
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Ryan Hoover
@rrhoover · Founder, Product Hunt
Genius, announced on Snapchat of course (see some of the screenshots in the gallery).
Warby Parker's done this a few time in the past with Ghostly and others.
Product Hunt x Warby Parker glasses? 🤔
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Martin Otyeka
@otymartin · Dopeness Academy
@rrhoover Im trying my best to understand - Where is the genius?
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Ross Simmonds
@thecoolestcool · GetCrate.co + Hustle & Grind
@otymartin Right about here: "Due to popular demand, this item is currently out of stock."
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Max Pelzner
@whoismaxpelzner · Creative Technologist (clone.agency)
@rrhoover they're sold out already!? Nooooooooo 😢
anyways... follow me on Snapchat 👻 @whoismaxpelzner!
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Ryan Hoover
@rrhoover · Founder, Product Hunt
@otymartin genius in that:
(1) Warby announced on Snapchat so you had to add their account to get the URL -- unless you saw it on PH or elsewhere and
(2) the campaign will drive more positive WOM for both brands
I expect to see these on ebay at a nice markup. 😁
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Suzy Ryoo
@suzywillow · Atom Factory & Cross Culture Ventures
@rrhoover Others, like: Warby Parker x Warner Bros. 3 years ago for Man of Steel
http://blog.warbyparker.com/warb...
<3 @neilblumenthal @davegilboa's Product Hunt Live Chat https://www.producthunt.com/live...
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Moe Abbas
@moeabbas1
@rrhoover Snapchat is investing in AR through augmented selfie lenses, patent filings, and with their recent hires. With this project they are gaining eyewear experience and testing market demand to see if they can sell their own users AR glasses.
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Jonathan Goodwin
@jonny_goodwin
@moeabbas1 this is not Snapchats product though.
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Martin Otyeka
@otymartin · Dopeness Academy
@jonny_goodwin @moeabbas1 Yeah i confused it for Evan Spiegels super secret spy kids glasses.
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