Comments on post “Shopping on Instagram”
Ryan Hoover
@rrhoover · Founder, Product Hunt
This competes head on with Pinterest's investments in buyable pins.
Instagram is already driving tremendous ecommerce value but the user experience is awful and none of that $$$ is collected from Instagram directly. Huge opportunity in reducing the friction from discovery to purchase. Nice move.
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Miguel Angel Ivars
@ivarsmas · CEO & Founder at AdLemons
@rrhoover I agree with you Ryan, and it will opens a great opportunity to turn facebook ads on a more powerful tool to drive sales on e-commerce field.
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Sumeet Shah
@pe_feeds · Principal, Brand Foundry Ventures
@rrhoover This is a MAJOR move if Instagram considers building this tool for influencers and bloggers. Big game changer in the fashion tech space which is heavily run by Like to Know It.
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David Feng
@davidsfeng · Co-Founder at Reamaze
@rrhoover Also interested in the overall shopping experience for customers through IG. We've been pinging IG over the past few weeks on whether or not they'll be introducing new API endpoints for us to tap into. Agreed... this can drive tremendous ecommerce value even for smaller players with robust IG audience.
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Andreas Mitschke
@andmitsch · I own a computer
@ivarsmas oh yes, that's gonna be great. The precise audience targeting combined with the immediate, trackable, in-app actions are a great win-win-win. Will also greatly increase the performance tracking of influencer marketing efforts, at least on IG.
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Ash Fanning
@fann_ash · UX designer
@rrhoover My understanding is that Instagram resisted direct links because it believed it would reduce the quality of the content created and shared. Will be interesting to see if the content changes....
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