Hahn Ryu
@hahn_ryu · Head of Business Development, Innomdle
Hi I'm director of marketing at Innomdle, the developer of Sgnl. Sgnl is the smart watch strap that enables you to make calls by placing your fingertip on your ear. We are now on Kickstarter for about 22 hours we're already hit 242% mark of initial funding goal of $50k. https://www.kickstarter.com/proj...
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Cosmin Băluţă
@cosminbaluta · Marketing, Interbrands
@hahn_ryu Nice work! You have a great product. One question that i always ask myself when i see kickstarter campaigns that fund early - why can't you move up on your time table and start the next step asap. I know that the money don't exchange hands until the end of the campaign, but this are money that you can vow for, so it cat be possible to start producing sooner to make your backers happy and, giving the fact that you'll deliver earlier, engage more people to back your product.
Not a backer. Yet.
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Hahn Ryu
@hahn_ryu · Head of Business Development, Innomdle
@cosminbaluta Usually average tech KS campaign promises to deliver the product within 3 months of its completion. But only 4% of all project end up delivering without delay. We don't want to disappoint our backers so we set the shipment in February next year and try to deliver as early as possible, even before they expect to get the product on their hands. It's basically promise-less-deliver-more sort of strategy. :)
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