Sarah did a This American Life recently and Ira mentioned she'd be doing more of those in her own podcast soon. It was an amazing story, so I'm looking forward to trying Serial. Confusing that the first episode is the most recent episode of TAL though—made me think I'd already subscribed somehow.
Eric Metelka@eric3000 · Product Manager, PowerReviews
@BelleBCooper I thought that was a good promotional tactic. I subscribed to Serial because of the first episode being on TAL. They did something similar recently, featuring Startup Podcast (by a TAL alumn) in a short segment. That got me to subscribe to Startup as well: http://hearstartup.com/