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Amy Vernon
@amyvernon · I do stuff on the Internet.
I've seen Matt Capala present on the topic and he knows his stuff. As someone who knows a decent amount about SEO (though I don't specialize in it), I can attest that even those who are not beginners can find value here.
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Matt Cartagena
@matt_cartagena · Author/Entrepreneur
Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background.