SEO Like I'm 5

The ultimate beginner's guide to search engine optimization

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I've seen Matt Capala present on the topic and he knows his stuff. As someone who knows a decent amount about SEO (though I don't specialize in it), I can attest that even those who are not beginners can find value here.
Basic knowledge that you can get everywhere for free. Parts are even outdated. Not worth it.
Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background.
Is there a reason the link to amazon contains your affiliate id?
Awesome, thanks!