I've seen Matt Capala present on the topic and he knows his stuff. As someone who knows a decent amount about SEO (though I don't specialize in it), I can attest that even those who are not beginners can find value here.
Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background.
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Is there a reason the link to amazon contains your affiliate id?
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Basic knowledge that you can get everywhere for free. Parts are even outdated. Not worth it.
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