Seeking Wisdom: Slack vs. Microsoft, Shoe Dog, and more.

Thoughts on competition and Slack's full-page ad campaign.

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Dave Gerhardt
Dave GerhardtMakerHiring@davegerhardt · VP of Marketing at Drift
Last week Slack took out a full-page ad in the New York Times to "welcome" Microsoft to their market ahead of announcing Microsoft Teams. Most of the Twittersphere and press weren't fans of the ad, but we had a little bit of a different take. So we talk about that, plus we revisit a few lessons from one of our favorite books, Shoe Dog by Nike founder Phil Knight (and maybe give away a copy or two 😎)