@pfandrade_: what are in your views the key advantages of Secrets vs 1Password or other similar apps?
As you stated, it uses iCloud Sync instead of 1Password's servers to sync the 'secrets' (which might be safer).
You point out a simple and clean UX, and the ability to store more than passwords.
Anything else missing from this list?
@joantune don't forget the user verifiable open storage format - OpenPGP ;) The list will keep growing -> subscribe to our newsletter on our website (http://www.outercorner.com/secrets/).