Wesley Little
@lwesleylittle · Applied Analytics Manager
Quick Question @Sharanr: I would imagine that the individual data + email addresses of movie lovers would be even more valuable for studios than having people preview and rate their films. What are your commitments around privacy/marketing for those who sign up for Scoop? Will this data be sold?
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Sharan Reddy
@sharanr · Indee.tv
@lwesleylittle Hi Wesley, A very valid concern. But the email addresses sale game will not gain us anything of significance. Quite the contrary. Each test screening costs the studios about $50-80 per viewer currently. Far beyond what an email address will fetch us.
And people willing to commit to watching a film within a small time window and then providing a lot of feedback is far more valuable to us than just movie lovers.
Having a large base of testers that we can reach out to is a huge competitive advantage for us. You can be assured that we'll protect this data with every tech we have to ensure we don't lose our test user base to a competitor (which includes the studios running their own tests).
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