Ouriel Ohayon
@ourielohayon · appsfire, CEO/ isai (VC) co-founder
such a brilliant idea. i just hope they got serious safeguards for not having the files hacked or pirated
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Sharan Reddy
@sharanr · Indee.tv
@ourielohayon Hi Ouriel, It's a huge focus for us to ensure we aren't compromising the films or shows ever. So far, we've won the trust of stalwarts like 20th Century Fox and IM Global and vetted by their security teams.
But we know anything we build is never enough. We're constantly building new tech and patenting new ways to secure content while running this. Thanks for your validation and voicing a very legit concern. : )
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Ouriel Ohayon
@ourielohayon · appsfire, CEO/ isai (VC) co-founder
@sharanr yeah i here you. unfortunately nothing is secure enough and anything can be cracked. for eg anyone will be able to do a screener version by recording from another camera...unless you found a way to block that possibility
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Sharan Reddy
@sharanr · Indee.tv
@ourielohayon We use forensic watermarking for that. We alter several pixels to indicate a code that isn't visible to the naked eye, but can clearly identify the copy that was leaked.
This is specified in the NDA that the viewers sign as well. So unless you're familiar with the exactly which pixels cause the signature at what point in the video, it will identify the copy which was leaked and subsequently the recipient.
We're working on some other concepts which will even thwart the recording. But that's still in development.
It's the hardest aspect of tech to solve, but positively the most interesting as well. : )
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Dan Rosenshain
@danr_4 · I try to be honest
@sharanr @ourielohayon
indeed a good idea but cant the steganography be broken by reencoding the video?
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Sharan Reddy
@sharanr · Indee.tv
@danr_4 @ourielohayon You're right, but it hugely depends on how much you're ok altering the quality of the final stream. In order to hide the forensic w/m you need to depreciate the visuals by a perceptible quality.
It's not a 100% failsafe system and by no means are we trying to make that claim. But given the benefit of testing with a worldwide audience, we're continuing to improve our security along the way to get as close to failsafe as possible.
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Kevin Elliott
@kevinelliott · Founder at @WeLike, @Mused, @HomeTender
@sharanr @ourielohayon Watermarking is fantastic. I'm not a huge fan of DRM, but I also respect that copyright holders should be able to retain ownership over their work. Watermarking the video and potentially the audio is a smart way to encode the originator! Then you know who's account to cancel when they violate your terms.
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