Works pretty well, great user interface.
Price. $60 a year a pretty steep. I would get this down to a $5 per month or $25 per year option and I think you'll find a lot more uptake.
Great UX. Very useful functionality, that solves a real issue for people. Works very well, did have to reload a few times when the address search got hung. Price is a bit steep, but at a better price point it would be a very good freemium product.