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Comments on post “Ritual”
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Katerina Schneider
@katerinamarkov · CEO + Founder of Ritual
Hi Product Hunters, I'm Katerina Schneider founder and CEO of Ritual (ritual.com). We've built a new kind of health company that believes in simplicity, traceability and fair price. Our first product is a reinvented daily vitamin that is delivered to your door every month. It has only what you need. We are the first company in the space to open up our supply chain so you can see where every ingredient is coming from and what it does in your body. Check us out at ritual.com 👌
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Robert Benjamin
@robert_benjamin
@katerinamarkov Love the idea behind the product, and as many others have said the design + branding is fantastic! Would also be interested in men's formula. I am however curious about your decision to include 'Non-GMO' as a seemingly positive trait of your product when GMOs have been shown time and time again to be hugely beneficial. Continuing to encourage the 'GMOs are bad' dialogue is starting to become the new 'Vaccines are bad', and in this case casts a mild blemish on what otherwise seems to be a fantastic product. http://nas-sites.org/ge-crops/20... https://www.geneticliteracyproje... http://www.forbes.com/sites/jone...
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Josh Morrow
@morroworks · Front-End Developer/UX Designer,
@robert_benjamin @katerinamarkov Is there any reason as to why the 'Non-GMO' claim is a bad thing? It appeals to a particular consumer. Some people would rather know they are eating food produced the way nature intended. It's merely a preference.
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Katerina Schneider
@katerinamarkov · CEO + Founder of Ritual
@robert_benjamin We are labeling nonGMO because we know it is an important distinction for our customer. We first and foremost source ingredients that are best utilized by the body. It just so happens that the plant based ingredients that fit our strict criteria are nonGMO. We believe that the regulatory landscape is moving towards clear labeling and we are prepared for that outcome.
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Robert Benjamin
@robert_benjamin
@morroworks Yes, it perpetuates the myth that GMOs are a negative trait. No aspect of modern agriculture (not even organic food) is 'produced the way nature intended' in the sense people think it is. Selective breeding has been around a very long time: http://www.businessinsider.com/f...
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