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Comments on “Retention Grid”
Posts » Retention Grid » Comments » Comment
Tom Masiero@blendahtom · GM of LaunchBit
The ecommerce holy grail. Let's see if @kdykes will jump into the conversation.
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Kevin Dykes@kdykes · CEO, RetentionGrid
@BlendahTom I'm in, thanks!
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Tom Masiero@blendahtom · GM of LaunchBit
@kdykes sweet. Tell us a bit about why you guys set out to solve this problem. What type of ecomm stores are best fits?
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Kevin Dykes@kdykes · CEO, RetentionGrid
@BlendahTom We began RetentionGrid with a mission to SMB e-commerce businesses to be able to utilize the massive amounts of data they have, but in an understandable and affordable way. We began last year in March working with merchants using the Shopify platform. We've since launched on BigCommerce, Tictail and released an API this year for shops on other pl… See more
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Tom Masiero@blendahtom · GM of LaunchBit
@kdykes any notable wins that you could share with us for your customers?
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Kevin Dykes@kdykes · CEO, RetentionGrid
@BlendahTom One of the most interesting things we've learned is what we refer to as the one-time buyer problem. Across over 5 M consumers around the world, on average we see that only 19% ever make a 2nd purchase. This is a real challenge for these online merchants since the cost of acquisition is going up and the margin on first purchase is often quite low … See more
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Tom Masiero@blendahtom · GM of LaunchBit
@kdykes interesting so what does that look like? Do you send them info on customers and actionable next steps etc?
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Kevin Dykes@kdykes · CEO, RetentionGrid
@BlendahTom A merchant connects their shop to us to take advantage of our free customer lifecycle analytics that shows retention and loyalty at-a-glance. This is based on our colorful and easy to understand RetentionGrid (hence the name ;) With this connected data, RetentionGrid continuously runs intelligent customer segmentation analysis, watching for dev… See more
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Kevin Dykes@kdykes · CEO, RetentionGrid
@BlendahTom For our size customers, any new unexpected revenue can change the course of their business. We have customers who have generated over $100K in revenue from their existing customers using RetentionGrid data and campaigns. In one case, a customer let us know that she opened a new office and hired a new employee using revenue generated from Retenti… See more
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