Comments on postReply
Marc Köhlbrugge
@marckohlbrugge · Founder of BetaList
I totally get the benefits from a sender's perspective, but I'm often on the receiving end of these type of consistent follow up emails and it's very annoying and feels really spammy. If I didn't respond to your first email, it's safe to assume I'm not interested. Curious to hear from the makers what their thoughts are on this, and if there's anything in the product that will make the receivers' lives easier too? Maybe an unsubscribe link at the bottom of every email, or better yet a service-wide opt-out option for any follow up emails. If you'd add the latter, then even people who are annoyed by follow up emails might become evangelists as they'd prefer everyone to use your product over your competitors.
Oleg Campbell
@olegcl · Founder at Reply
@marckohlbrugge Marc, thank you for your comment. Really-really good point. Service-wide opt-out this is something I will think about more, high level - I like the idea. We have account wide opt-out link that goes at the bottom of email and we ask our users to use it for cold campaigns. You could even customize the text of this section to sound more informal. For example: Don't want to hear from me? Please just click here, no hard feelings. Regarding follow-ups that annoy people, agree as well. I often use Reply just to send one initial email with no follow-ups. Or just one short (one-two sentences) follow up. Recently I was reaching out to sales influencers and because of good sales copy I was able to get 39% reply rate from single email and one follow up. I will be sharing article on this. So, really it may be not need to send more than one follow-up to cold contact to politely remind about your initial email. I think if this is a cold contact - maximum 2-3 follow ups is OK to send. And if this is warm contact (inbound leads) - 3-4 could be fine.
Marc Köhlbrugge
@marckohlbrugge · Founder of BetaList
@olegcl Thanks for your reply. (no pun intended ;) – Glad to hear there's an opt out link. I'd be curious to hear at which point additional follow ups become useless. I've seen people sending 10+ follow ups which is just ridiculous and I can't imagine this this have any effect. Would be nice if you could educate your users about what's (socially) acceptable, what's effective, etc.
Felipe C. Barbosa
@felipecb_ · Product Marketing @ Umbler
@marckohlbrugge I was reading an article today saying that people should send at least 8 follow-up emails and only stop before that if someone asks you to. Sending more than 2 or 3 follow-up emails would help sales people to maximize the response rate. I find quite annoying when someone keeps contacting me when I don't show interest (and I don't think I should be the one saying "c'mon just move on to your next prospect"), but it seems there are a lot of people that doesn't care and end up making business with the sales person sending them emails.