The first update to a 35mm SLR camera in over 25 years

Reflex is a modern update of the timeless manual SLR 35mm film camera. Distinctive in its modular design, it combines contemporary mechanical and electrical engineering with the classic design of an analogue camera, making it the first newly designed manual SLR system in over 25 years.

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Founder & CEO, Hustle Crew
The camera that got me into photography as a teen was the Canon Rebel, a 35mm SLR which I still use. It's crazy to think such a popular format has not been updated in light of all our technological advances, I'm really excited about this project 📸