The all-in-one self publishing solution (pre-launch)

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The real key imo when it comes to self publishing is marketing. The writing and collaboration tools exist (heck, @acroll and I wrote Lean Analytics in Word and it was irritating but not impossible), but the marketing support from publishers is hugely lacking. Secondarily to that is the additional mechanisms that people make money from when publishing a book (at least business books -- speaking gigs, additional paid content, paid communities, etc.) There's very little, if any, support for those things, which makes leveraging a book as "the best business card in the world" very hard.
@byosko can you elaborate on that last quote? "the best business card in the world" also i'm curious - what would you do differently writing wise or marketing wise if you were writing that book right now? cc'ing @poornima who might be interested :)
@eriktorenberg Sure. I can't remember who said it, possibly @acroll, but writing a book (a tech or business book) is the ultimate business card, in that it gets your name out there, establishes your credibility, and circulates/reaches out far beyond you could on your own. In that respect it's much more than a business card. :) I like the analogy though because it makes me think of books as platforms -- platforms for doing other things beyond books. Most authors don't make money from the books they write, but they make money from the other things they do after writing the book (speaking gigs, webinars, more paid material, etc.) Writing / marketing-wise I would have pre-sold in advance a lot more than we did (although we were reasonably successful at building buzz for the book), and probably wouldn't write a full book without hitting some threshold. I would also invest more time in additional material/content (paid videos, paid community, etc.) so that once the book comes out there's a steady stream of extra stuff to monetize (and extra free content to fuel the ongoing fire). The book is a platform. The book is a way of getting a message out there, but then you have to leverage that in some way (b/c again, a book alone doesn't make a lot of $$).
@byosko, thanks for the remark. We're well aware of it and we'll have amazing professionals to help authors deal with the marketing of their books. Regarding the collaborations tools: emails and word documents work, but we can expect better in the 2014, can't we? :) Happy to show you more, lot's of cool things coming!
@emmanuelnataf Totally agree that Word and email aren't great tools for collaborating on a book. Google Docs might be good enough, but it got too slow to load Lean Analytics (it's a big book, w/ lots of visuals). So there's definitely room for improvement on the writing/collaboration part. I just think it's the simplest part of the overall process of having a successful book.
Definitely an interesting concept, the book industry definitely feels like it's shifting to a self-publishing model and an unbuddling of the services publishers provide seems inevitable. Although I discussed this with a number of publishers at the #FutureBookHack event last month and they generally argued against this happening with the key reasoning being (1) Most writers aren't willing to take on the financial risk and (2) The relationship between author-editor is significantly altered if the author is paying the editor.
@imranghory Hi Imran, why is the relationship altered if the author is paying the editor? The author is always paying the editor as 95% of the royalties go to the traditional publisher who pays the editor…
@emmanuelnataf to use a classic idiom "He who pays the piper calls the tune". It changes the incentives of the editor, an editor paid by a publisher wants to keep the publisher happy but an editor paid by the author wants to keep the author happy. (just to make sure everyones on the same page I'm talking about developmental editors rather than say copy editors where it's less of an issue)