Patagonia

So good so love well-being@#&#@

Overall I think it's a good brand with good incentives (especially the fact that the total value of the company is in the hands of trust for conservation) and the used, refurbished, and recreated clothing they sell is also a great step in the right direction. I do feel like the prices of the products make it more inaccessible than I would hope.

My hot take: I think it's actually smart for Patagonia to make the price point high-- it's evn more of a Veblen good this way. (A Veblen good is something which demand increases as the price increases, because of its exclusivity and appeal as a status symbol). Patagucci is pretty common these days- but a one of a kind Patagonia limited edition that has built-in virtue signaling? That's actually pretty genius. Well done.