Recode Decode: Maverick Carter, LeBron James's business manager
Athletes become kings when they control their own message
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Ben Tossell
@bentossell · Community Lead, Product Hunt
When LeBron James announced in 2010 that he would leave the Cleveland Cavaliers for the Miami Heat, he did it through a live TV special on ESPN called "The Decision." Media reactions were swift and often critical, his manager, Maverick Carter, said, but then something funny happened.
"The largest growth in LeBron’s brand at Nike was that year, 'The Decision… See more
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