Purple is a documentation and project planning tool built for creative teams. Write documents, assign tasks, share images, and present your designs. With integrations like Google Docs, Sketch, Invision, and Airtable, all of your project work can be in one place - which makes it a breeze to share with your team or clients.
I love this product. I've used in in the past for telling the story of my design work to stakeholders. What was the initial prompt? What did we learn, how did we develop ideas and refine them? All these questions are woven together into a narrative that makes the messy process of product development easy to digest.
I use Purple to organize user research, map out my design process, and review findings and changes in my design. It's very intuitive and I highly recommend it.
When I am working with a new software design team at companies of really any size (teams of 4 or 400) the first thing I do is set up a meeting to discuss their workflow. From an agile software development standpoint, most of the big players do a great job of this, naturally. However, from a file management standpoint, aside from using a cloud service, each designer seems to have their own method of storing docs, sketch files, assets, etc. Purple brings a lot of the experiences that you would want in the perfect design management flow in one place.
There's always been a gap between the way process is represented in a brick-and-mortar design studio versus within the digital landscape. Purple.pm really fills that void by allowing digital designers to house their entire process (research, text, lists, images, prototypes, links, and more) in one place. It's a studio in the cloud!
In addition to collating the entire design process and providing a high-level overview (the project phases, sidebar menu, and zoomable interface are great for this), Purple.pm has some nice features to support conversation and collaboration. It allows designers to tell a story, present their work in context, and keep discussions and critiques in scope. All of this comes together to cement a direct relationship between project objectives and outcomes.
Purple.pm is now my go-to tool for including collaborators and clients in my work and presenting deliverables to them in context. They love it and are beginning to value design much more when they can understand the process that goes into synthesizing the results that end up in front of them. Brilliantly built product!