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Publicize Zero

Opening PR to the 99%

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Xander Kahle@xander_kahle · Head of Product at Publicize
Hello all! We are delighted to announce the launch of Publicize Zero, a free platform that shows anyone how to get media coverage. We believe every company should benefit from PR and not just the small minority of companies that have the budget to afford traditional PR firms. That's why we decided to create Publicize Zero, a free platform that simplifies PR and provides resources that any entrepreneur can use to get their business the attention it deserves. How does Publicize Zero compare to our old dashboard? The previous version was built by one developer and consisted mainly of checklists with limited usability. Since then, Publicize has overhauled its investment into tech and assembled a talented product team who, over the past 6 months, have built a platform from the ground up. With Publicize Zero we're rolling out a suite of new benefits: - Do-it-yourself interactive PR campaigns - A Campaign Management Center that fully digitalizes Publicize's PR process, providing 100% transparency and control over editorial content and journalist outreach - An extensive list of tech reporter contacts that can be added directly into a DIY campaign - A press kit with a public hyperlink that can be sent to journalists - Free 9-5pm EST chat support from a PR professional - Exclusive PR educational content (articles, videos, and webinars featuring top journalists) - and many other features For any hunters who decide to become Publicize clients, we'll waive the initial $100 onboarding fee. Thanks everyone for checking out the platform and we appreciate all your feedback!
GAURAV GULATI@techtosterone · Founder IRememba, Imagineer, DBA
@xander_kahle Excellent! I'm going to take it for a test drive as I've started looking into PR strategy options for my startup. Wish you guys the best!! Curiosity Q: how do you plan on monetizing? What's the Business Model?
GAURAV GULATI@techtosterone · Founder IRememba, Imagineer, DBA
@xander_kahle and what does this statement really mean "For any hunters who decide to become Publicize clients, we'll waive the initial $100 onboarding fee. Thanks everyone for checking out the platform and we appreciate all your feedback!"
Xander Kahle@xander_kahle · Head of Product at Publicize
@techtosterone Hey Gaurav! Thanks for checking us out and I'd love to get your feedback once you've played around in the platform. About the business model, we always plan on keeping a free version of Publicize Zero available, and we have big plans to improve it in the near future. But for those who want to go beyond the free DIY platform, we also offer a stellar PR solution for startups (starting at $399 per month), an Enterprise PR solution ($999 per month), and other solutions which can be viewed at http://www.publicize.co/overview/ Let me know if you have any more questions :)
James Koo@iamjamkoo · UI/Graphic Designer @CityStateGames
@xander_kahle @techtosterone thanks for the info :)
Xander Kahle@xander_kahle · Head of Product at Publicize
@iamjamkoo My pleasure James. Please don't hesitate to reach out if you need more info.
Xander Kahle@xander_kahle · Head of Product at Publicize
@techtosterone Hey again Guarav. The statement you are referring to applies to those product hunters who choose to become paying clients at Publicize (you can see the different PR solutions we offer here http://www.publicize.co/overview/ ). Normally we charge a $100 onboarding fee, but as an exclusive offer for PH, we will waive that fee. If you'd like to learn more, a great place to start is through the free PR assessment we offer or through booking a call with a Publicize account executive, which are 2 of the 3 major options we offer on your homepage in Publicize Zero once you've registered. I hope that answers your question!
Sam Rizzi@rizzisam · PM/Co-Founder @Crid_io
@xander_kahle I would love to try out the free one. Do u plan to intro a paid plan for bootstrapped startups for something that's around $25-50/month
Xander Kahle@xander_kahle · Head of Product at Publicize
@rizzisam Hey Sam. We would love to have you on the free version of the platform forsure! Unfortunately at this point the cheapest PR solution we offer is $399 per month, which you can see the details of here: http://www.publicize.co/overview/ Perhaps in the future we will introduce an intermediary plan that targets the price range you are proposing. Until then, if $399 is outside of your budget, I recommend sticking with the free platform. Thanks!
Sam Rizzi@rizzisam · PM/Co-Founder @Crid_io
@xander_kahle thanks
GAURAV GULATI@techtosterone · Founder IRememba, Imagineer, DBA
@xander_kahle Sounds good. And I got some of my questions answered by Eddie @fishedinson on SSG Slack :)
GAURAV GULATI@techtosterone · Founder IRememba, Imagineer, DBA
@xander_kahle Kool! Thanks for the info. My startup is at least a couple months out yet for PR needs. I'll look you guys up when I'm working on it seriously. Currently, we're prepping for private Beta now and public Beta in Nov. So, not sure how much PR we need right now (if at all). In the mean time, Wish you the best. Cheers!
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Xander Kahle
Maker
@xander_kahle · Head of Product at Publicize
Hello all! We are delighted to announce the launch of Publicize Zero, a free platform that shows anyone how to get media coverage. We believe every company should benefit from PR and not just the small minority of companies that have the budget to afford traditional PR firms. That's why we decided to create Publicize Zero, a free platform that simplifies PR and provides resources that any entrepreneur can use to get their business the attention it deserves. How does Publicize Zero compare to our old dashboard? The previous version was built by one developer and consisted mainly of checklists with limited usability. Since then, Publicize has overhauled its investment into tech and assembled a talented product team who, over the past 6 months, have built a platform from the ground up. With Publicize Zero we're rolling out a suite of new benefits: - Do-it-yourself interactive PR campaigns - A Campaign Management Center that fully digitalizes Publicize's PR process, providing 100% transparency and control over editorial content and journalist outreach - An extensive list of tech reporter contacts that can be added directly into a DIY campaign - A press kit with a public hyperlink that can be sent to journalists - Free 9-5pm EST chat support from a PR professional - Exclusive PR educational content (articles, videos, and webinars featuring top journalists) - and many other features For any hunters who decide to become Publicize clients, we'll waive the initial $100 onboarding fee. Thanks everyone for checking out the platform and we appreciate all your feedback!
GAURAV GULATI@techtosterone · Founder IRememba, Imagineer, DBA
@xander_kahle Excellent! I'm going to take it for a test drive as I've started looking into PR strategy options for my startup. Wish you guys the best!! Curiosity Q: how do you plan on monetizing? What's the Business Model?
GAURAV GULATI@techtosterone · Founder IRememba, Imagineer, DBA
@xander_kahle and what does this statement really mean "For any hunters who decide to become Publicize clients, we'll waive the initial $100 onboarding fee. Thanks everyone for checking out the platform and we appreciate all your feedback!"
Xander Kahle
Maker
@xander_kahle · Head of Product at Publicize
@techtosterone Hey Gaurav! Thanks for checking us out and I'd love to get your feedback once you've played around in the platform. About the business model, we always plan on keeping a free version of Publicize Zero available, and we have big plans to improve it in the near future. But for those who want to go beyond the free DIY platform, we also offer a stellar PR solution for startups (starting at $399 per month), an Enterprise PR solution ($999 per month), and other solutions which can be viewed at http://www.publicize.co/overview/ Let me know if you have any more questions :)
James Koo@iamjamkoo · UI/Graphic Designer @CityStateGames
@xander_kahle @techtosterone thanks for the info :)
Xander Kahle
Maker
@xander_kahle · Head of Product at Publicize
@iamjamkoo My pleasure James. Please don't hesitate to reach out if you need more info.
Xander Kahle
Maker
@xander_kahle · Head of Product at Publicize
@techtosterone Hey again Guarav. The statement you are referring to applies to those product hunters who choose to become paying clients at Publicize (you can see the different PR solutions we offer here http://www.publicize.co/overview/ ). Normally we charge a $100 onboarding fee, but as an exclusive offer for PH, we will waive that fee. If you'd like to learn more, a great place to start is through the free PR assessment we offer or through booking a call with a Publicize account executive, which are 2 of the 3 major options we offer on your homepage in Publicize Zero once you've registered. I hope that answers your question!
Sam Rizzi@rizzisam · PM/Co-Founder @Crid_io
@xander_kahle I would love to try out the free one. Do u plan to intro a paid plan for bootstrapped startups for something that's around $25-50/month
Xander Kahle
Maker
@xander_kahle · Head of Product at Publicize
@rizzisam Hey Sam. We would love to have you on the free version of the platform forsure! Unfortunately at this point the cheapest PR solution we offer is $399 per month, which you can see the details of here: http://www.publicize.co/overview/ Perhaps in the future we will introduce an intermediary plan that targets the price range you are proposing. Until then, if $399 is outside of your budget, I recommend sticking with the free platform. Thanks!
Sam Rizzi@rizzisam · PM/Co-Founder @Crid_io
@xander_kahle thanks
GAURAV GULATI@techtosterone · Founder IRememba, Imagineer, DBA
@xander_kahle Sounds good. And I got some of my questions answered by Eddie @fishedinson on SSG Slack :)
GAURAV GULATI@techtosterone · Founder IRememba, Imagineer, DBA
@xander_kahle Kool! Thanks for the info. My startup is at least a couple months out yet for PR needs. I'll look you guys up when I'm working on it seriously. Currently, we're prepping for private Beta now and public Beta in Nov. So, not sure how much PR we need right now (if at all). In the mean time, Wish you the best. Cheers!
Neil Baptista@elspectre · CEO
Looks intriguing. If we sign up for the PR Service level, what would be some results that could be expected? Also, are we writing the press briefings are are your account managers helping on that front? Thank you. There is definitely a big divide between diy PR and a monthly retainer to an agency.
Xander Kahle
Maker
@xander_kahle · Head of Product at Publicize
@elspectre Very good question, Neil, and thank you for bringing it up. With Publicize Zero's DIY solution, we give you all the tools necessary to make a successful campaign on your own. However, like with any company, the product or service needs to have a unique, newsworthy angle to get the best results. Without that, you won't have much luck. What we've done, is break down the PR process, so that it is comprehensible and scalable to any size of business. For our PR Service, we draft all press releases in-house and we finalize them with our clients' approvals. We also conduct all outreach to the media, and all of the journalists and publications we contact are first approved by our clients. We make sure that all your PR needs are met every step of the way. Hope that helps! :)
Xander Kahle
Maker
@xander_kahle · Head of Product at Publicize
@elspectre Hey Neil ... one other thing to tag onto my last comment. In case you were wondering about the kind of ROI a company can expect from a well-placed media result, here is some good information: http://www.publicize.co/communit...
Elizabeth S Hunker@elizabethhunker · EIR @ vLAB
If it is what you're saying it is - this could be a big disruptor - should @percolate be sweatin'? @publicizepr @nikkielizdemere @conradegusa @fishedinson @naijulu @johnrestrepo @xander_kahle @macmol_
Xander Kahle
Maker
@xander_kahle · Head of Product at Publicize
Hey @elizabeth! We look at this industry as our lives work, with the ultimate aim being the advancement of the PR industry. We plan to continually push the mold of what is possible in PR by leveraging cutting-edge technologies to address real needs for both free users and our clients. We see this as the start of a long journey, but we're excited about the road ahead. At it's core, Publicize Zero reflects these ambitions and we have no plans of slowing down. :)
Bob Reisenweber@bobreisenweber · Principal at GITP S.A.
You guys are making the lives of so many founders so much easier with this tool. Great idea and great execution!
Xander Kahle
Maker
@xander_kahle · Head of Product at Publicize
@bobreisenweber Wow thanks for the kind words Bob! Your feedback is much appreciated :)
León Hernández@leonfhl · Tech and dreamer guy
This can be huge. I can't wait to try it!
Xander Kahle
Maker
@xander_kahle · Head of Product at Publicize
@leonfhl Thanks León! Excited to have you check out the platform :)
John Restrepo
Maker
@john_restrepo
@leonfhl can't wait for you to check it out!