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Comments on “PRX”
Posts » PRX » Comments » Comment
Kia K.@imkialikethecar · words...
ok, i know @rrhoover will tag me on here to tease me so I'll save him the trouble :P i'm pretty adamantly against folks trying to "hack" PR like it's a machine-generated ad campaign (i've worked on both sides so know it all thoroughly), but will keep an eye on this one as it seems to more closely resemble how PR should be done than a lot of other "hacks," an… See more
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Stewart Rogers@therealsjr · Journalist/Analyst/Speaker - VentureBeat
Echoing everything @imkialikethecar said. As usual, she got to this before me. ;)
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Anne Mai Bertelsen@annemai · Founder, MAi Strategies
Ditto on questions @imkialikethecar raises (it's the chronic marketing strategist in me) but data geek is loving @rickyyean comment below re: learning about reporters' preferences. That is disruptive and a key value of the best agencies.
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Ricky Yean@rickyyean · CEO, PRX.co
@imkialikethecar @rrhoover Very, very good comments Kia. So many thoughts. So good. We are interested in the longer term game so while you can just get everyone's emails and spam, we definitely don't do that and we watch for that. Yes, as a reporter you get to say stop pitching me. Yes, you also get to tell us the reason behind why you don't want this story… See more
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Ross Rojek@sacbookreviewer · CTO, GoLocalApps.com, Apptoolkit.io
@imkialikethecar @rrhoover @rickyyean Yeah this is my thought too. PR is hard and really does boil down to relationships. The crew at publicize.co have been about the most innovative I've seen so far (worked with them on a project so have some ideas about how they work.) Interested in seeing where this goes.
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Tyler Hayes@thetylerhayes · Bebo
@imkialikethecar @rrhoover @rickyyean 💯 i worked with someone who tried to approach PR like this before and it was the single worst investment decision i made for our company, because sure they got us _some_ coverage but it didn't translate into measurable results at all. which is always what it comes down to.
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Ricky Yean@rickyyean · CEO, PRX.co
@thetylerhayes @imkialikethecar @rrhoover We try our hardest to set expectations for PR. First of all, you should never rely on PR for anything. It's unpredictable and even when you get coverage, you can't count on it to drive customers. It depends on the nature of the coverage, who wrote it, where and a bunch of other factors. As we work towards making PR m… See more
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Tyler Hayes@thetylerhayes · Bebo
@rickyyean @imkialikethecar @rrhoover yeah i think just educating people about what PR is/isn't & can/can't do would be a huge start. particularly since i have to imagine this is aimed at/going to draw a lot of startups and SMBs who want real results given how price conscious they are, since they inherently are attracted to a $400 price point.
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jaycurrie@jaycurrie · Owner, ResourcesWire, Consultant
@rickyyean @thetylerhayes @imkialikethecar @rrhoover For $400 bucks my expectations as a potential (launching in a week, pushing in two) client would be pretty low. One article which managed to convey the project concept would be a decent return, two or three? Brilliant. Doing some journalism myself but also working with start-ups and small public companies… See more
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